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ABBAWORLD Announces London, Earls Court Debut

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Fully approved and supported by ABBA, ABBAWORLD will make its stunning, sequin spangled, world debut in London at Earls Court on 27 January 2010. The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWORLD'S 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the world?s most cherished pop icons - Agnetha, Benny, Björn and Frida.

An engaging introductory movie by critically acclaimed film director, Jonas Akerlund, will start the experience and a free audio guide will move visitors through the magical space at their own pace.

The phenomenon of ABBA will be brought to life with interactive highlights including 'Perform with ABBA' which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. 'Tretow MIX Challenge' - a chance to mix things up and re-create the ABBA sound, the 'ABBA Quiz' which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.

Better still, as part of the ticket, all interaction will be recorded so people can choose to access it later online at, allowing their experience to live on and on, just like the music. On entry to ABBAWORLD, guests will have their photograph taken, this will appear during a number of the interactive features - fans will see themselves as part of ABBA album covers, posters and other iconic pictures.

Frida said ”On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January”.

For more information and to book:

UK poll shows ABBA band people most want to reform

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The British public would like to see Swedish band ABBA reform more than any other act, according to a survey.

PRS for Music, the organization that collects royalties on behalf of composers and songwriters, said that one quarter of the 1,500 people surveyed favored an ABBA reunion.

ABBA, made up of Anni-Frid Lyngstad, Bjorn Ulvaeus, Benny Andersson and Agnetha Faltskog, performed in public for the last time in 1982.

Full article here:

Mega Screening of MAMMA MIA! The Movie Comes to the O2

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On Saturday 24th January The O2 arena will host the biggest screening ever of the hit film, MAMMA MIA! A giant 100 ft screen will be built so an audience of 12,000 can see their favourite movie in all its glory. The audience will be encouraged to dress up in their MAMMA MIA! gear and also sing a long to all their favourite ABBA hits.

The MAMMA MIA! movie has replicated the stage success and has grossed over GBP69.16 million at the UK box office and has been seen by over 4.6 million people in London. It also is the highest grossing film of all time at the UK and Irish box office.

Read more here:

Swindon's super-trouper connection to Abba!

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They’ve sold over one hundred million records, had nine UK number one singles and are known the world over as one of the best pop acts ever to grace the stage.

They are, of course, Agnetha, Benny, Björn & Anni-Frid - better known as ABBA.

The fabulous foursome that recorded hits such as ’Dancing Queen’, ’Voulez, Voulez’ and ’Money, Money, Money’ - and whose music is now reaching a whole new audience with the phenomenally successful stage play and film ’Mamma Mia!’

A rise to fame that - in no small way - was helped by a small office in Highworth, Swindon.

A place that, indeed, did its bit to put this Swedish supergroup on the music map.

Because that was the sleepy location of the official ABBA fan club during the band’s heyday from 1975 - 1981, and whose address appeared on many of ABBA’s mega-selling singles and albums.

Run by a local lady known to thousands of ABBA fans simply as ’Sue’, the office in Sheep Street, just off the Market Square, was ABBA central for thousands of pop enthusiasts for over six years.

Only when the band split up in the early 80s did the mail bags - on some days containing up to a thousand letters - stop arriving at Highworth Post Office for delivery just a couple doors up the road.

"I was asked to take it on by ABBA's UK manager and it was terrific fun," ’Sue’ told us when we contacted her.

"It started with just a few letters a day after Eurovision, but by the mid-70s when ABBA became really famous we became inundated with letters and parcels - and some very unusual requests! Although I initially did it part-time, it soon became a full-blown job with a team of people sorting the mail, organising autographs and producing an ABBA newsletter," Sue added.

As the ABBA bandwagon gained momentum, Sue’s organisational skills were further recognised when the group arrived in Britain to play the UK legs of their sell-out world tour in 1979.

"The Albert Hall event was one of the biggest of the tour and I spent a lot of time in London with the group making sure everything went to plan," she continued.

"Given that they were internationally famous, I always found them extremely friendly and very appreciative of the fan club and our help during the UK concerts," Sue added.

Full article here:

Bjorn and Benny plan a new musical!

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COPENHAGEN. Björn Ulvaeus and Benny Andersson have advanced plans to name a musical, reveals Expressen.

"It is true that we have plans for a new musical. For now, we have finally found an idea. But more than that, I can not say now" says Björn Ulvaeus.

Read more here:

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